{"id":79,"date":"2009-06-08T10:14:18","date_gmt":"2009-06-08T09:14:18","guid":{"rendered":"http:\/\/epix35.com\/gillisjonk.com\/?p=79"},"modified":"2015-01-29T17:06:51","modified_gmt":"2015-01-29T16:06:51","slug":"consumer-agony","status":"publish","type":"post","link":"http:\/\/epix35.com\/gillisjonk.com\/consumer-agony\/","title":{"rendered":"Consumer Agony"},"content":{"rendered":"<p><strong>The Fast Moving Consumer Goods Industry appears to suffer least from the current recession. This does not mean everything stays the same however. Consumers are in a different mindset compared to before the recession.<\/strong><br \/>\nConsumers don\u2019t want to starve which means they will rather postpone the purchase of a new car than stop buying food. This seems a logical explanation as to why the Fast Moving Consumer Goods industry apparently suffers relatively least from the global recession.<\/p>\n<p>But there is more. The consumer mindset has changed. Understanding this change is key to taking advantage of the recession.<\/p>\n<p><!--more--><\/p>\n<p>Read more: \u201cCapitalizing on Consumer Agony &#8211; Understanding how consumers react to a recession is the secret to survival\u201d \u00a0<a href=\"http:\/\/epix35.com\/gillisjonk.com\/wp-content\/uploads\/2013\/11\/WP-Capitalizing-on-Consumer-Agony.pdf\">WP &#8211; Capitalizing on Consumer Agony<\/a> &#8211; Gillis Jonk, Jos Leijnse &#8211; A.T. Kearney White Paper 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fast Moving Consumer Goods Industry appears to suffer least from the current recession. This does not mean everything stays the same however. Consumers are &#8230;<\/p>\n","protected":false},"author":3,"featured_media":280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,53],"tags":[33,32,30,16,31],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-various","tag-consumer","tag-economic-crisis","tag-fmcg","tag-industry-strategy","tag-retail"],"_links":{"self":[{"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":3,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":281,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/posts\/79\/revisions\/281"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/media\/280"}],"wp:attachment":[{"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/epix35.com\/gillisjonk.com\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}