Value Chain fragmentation offers new opportunities for making merger integration efforts more effective. Instead of integrating entire companies, it becomes possible to adopt a differentiated approach towards the different parts of the Value Chain according to their strategic contribution.
Traditionally merger integration worked on the premise that companies had to be integrated as quickly and smoothly as possible. When the vertical integrity of the Value Chain is no longer a given however, a lot of freedom is created for taking a much more differentiated approach. Why integrate functions you might want to outsource anyway? Why integrate something which can and will be partnered with 3rd parties anyway?
