The Fast Moving Consumer Goods Industry appears to suffer least from the current recession. This does not mean everything stays the same however. Consumers are in a different mindset compared to before the recession.
Consumers don’t want to starve which means they will rather postpone the purchase of a new car than stop buying food. This seems a logical explanation as to why the Fast Moving Consumer Goods industry apparently suffers relatively least from the global recession.

But there is more. The consumer mindset has changed. Understanding this change is key to taking advantage of the recession.

Read more: “Capitalizing on Consumer Agony – Understanding how consumers react to a recession is the secret to survival”  WP – Capitalizing on Consumer Agony – Gillis Jonk, Jos Leijnse – A.T. Kearney White Paper 2009